Our previous rule-based recommendations have now been replaced by our smart insights.

Based on your data, our insights provide information about the performance of your campaigns as well as about different characteristics and patterns based on your successful customer journeys.

The insights are recalculated on a rolling basis every day based on the last 30 days.

The topicality of the respective insight can be seen by the date on the far right.

If you are interested in one of the insights in detail, you can click on the respective insight to jump directly to the performance dashboard, where predefined filters of the respective campaign allow a deep dive.

Performance Insights:

1) The campaign with the lowest conversions attributed ({{{MIN_ATTRIBUTION}}}) is {{{CAMPAIGN}}}

- Threshold: the attribution has to be > 0 (so if = 0 we do not show the result)
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2) Your campaign {{{CAMPAIGN}}} is generating significantly more conversions (+{{{DELTA_}}}%) compared to last month

- Threshold: Increase of at least 25%

- We compare the last 30 days with the previous 30 days
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3) Campaign {{{CAMPAIGN}}} accumulated {{{PERCENTAGE_SPEND}}}% of total spend but accounts for only {{{PERCENTAGE_REVENUE}}}% of all revenue from paid campaigns. It’s highly recommended to review your investment on this campaign”

- Threshold: spend has to be at least 3 times bigger than the revenue
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4) Campaign {{{CAMPAIGN}}} is the most profitable in terms of ROAS

- Threshold: roas has to be >= 0
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5) Campaign {{{CAMPAIGN}}} is quite unprofitable in terms of ROAS comparing to the others, do you want to have a closer look?

- Threshold: roas has to be >= 0
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6) The lowest daily avg. attributed credit for a paid campaign was {{{MIN_AVG_ATTRIBUTION}}} for campaign {{{CAMPAIGN}}}

- Threshold: avg. attributed credit has to be > 0 (so if = 0 we do not show the result)
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7) The highest daily avg. attributed credit for a paid campaign was {{{MAX_AVG_ATTRIBUTION}}} for campaign {{{CAMPAIGN}}}

- Threshold: avg. attributed credit has to be > 0 (so if = 0 we do not show the result)
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8) We see a massive conversion drop ({{{DELTA_}}}%) for channel {{{CHANNEL}}} comparing to the previous month, would you please check your URL parameters?

- Threshold: drop of at least 40%

- We compare the last 30 days with the previous 30 days
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9) The top 5 paid campaigns with the lowest attributed credit are: {{{CAMPAIGN}}}

- Threshold: the attribution has to be > 0 (so if = 0 we do not show the result)
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10) The campaign with the highest conversions attributed ({{{MAX_ATTRIBUTION}}}) is {{{CAMPAIGN}}}

- Threshold: nothing applied here, we just take the one with the highest conversions.
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11) Do you know that attributed conversions for campaign {{{CAMPAIGN}}} has a delta of {{{DELTA_}}}% in comparison to last click conversions? - It’s very valuable for you to steer it based on attributed results instead of your ad platform

- Threshold: datadriven model at least 20% bigger than the last click model
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12) Do you know that channel {{{CHANNEL}}} has a {{{DELTA_}}}% higher ROAS under CLV model - this channel helps acquire potential returning customers

- Threshold: at least 10% higher roas under CLV model
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13) The top 5 paid campaigns with the highest attributed credit are: {{{CAMPAIGN}}}

- Threshold: nothing applied here, we just take the ones with the highest conversions.
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14) Your campaign {{{CAMPAIGN}}} is generating significantly less conversions ({{{DELTA_}}}%) compared to last month

- Threshold: decrease of at least 25%

- We compare the last 30 days with the previous 30 days
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15) Campaign {{{CAMPAIGN}}} accumulated only {{{PERCENTAGE_SPEND}}}% of total spend but accounts for {{{PERCENTAGE_REVENUE}}}% of all revenue from paid campaigns. It’s highly recommended to review your investment on this campaign

- Threshold: revenue has to be at least 3 times bigger than the spend
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Customer Journey Insights:

1) Your campaign {{{CAMPAIGN}}} is working super well as influencer

- Threshold: influencer attributed credit has to be > 0 on multitouch journeys
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2) {{{JOURNEYS_PERCENTAGE}}}% of your journeys are longer than 3 touchpoints (attribution does make sense for you!)

- Threshold: at least 30% of the journeys have to be longer than 3 touchpoints
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3) The amount of multichannel journeys is around {{{MULTICHANNEL_JOURNEYS}}}%

- Threshold: no threshold applied
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4) Your average number of touchpoints per customer journey is about {{{AVG_TOUCHPOINTS}}}

- Threshold: no threshold applied
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5) Your median number of touchpoints per customer journey is about {{{MEDIAN_TOUCHPOINTS}}}

- Threshold: no threshold applied
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6) Your average customer journey length is about {{{AVG_LENGTH}}} days

- Threshold: no threshold applied
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7) Your median customer journey length is about {{{MEDIAN_LENGTH}}} days

- Threshold: no threshold applied
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Also in general, for all insights we include results only for paid campaigns (so no campaign names containing direct or organic) within the last 30 days.

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