Even if the organic channels organic, direct, and paid search brand can be considered as the baseline, they still underlying an influence of your marketing activities. The organic channels which are separately listed in the table are basically the shares of conversions for your baseline channels which are marketing influenced.
If the baseline is adwords brand, organic search, and direct, why do we still have those sources separately in the reporting?

Written by János Moldvay
Updated over 3 years ago