Adtriba SPHERE will help you on performance relevant decisions like:
I want to shift my media budget to a source where I can even invest more budget without growing into an unprofitable state due to saturation effects.
What can I get out of my media budget by source?
How should I spend my media budget 'best'?
How should I have spent my media budget in the past to reach my goals?
What outcome can I even expect on my current spend behavior per source?
How did my sources perform in respect to a holistic attribution?
What is my real CPA not biased by a last-click model or tendentious platform reporting?
All in all, SPHERE is the right tool for decision-makers and marketers who need to plan & steer their media budget across all sources to operate on a holistic performance approach.