Why to set up Adtriba Sphere Revenue Metric?

Not all organizations consider ecommerce revenue as their revenue. Some are defining revenue in a special way for example as customer lifetime value or in a special billing format in Google Analytics. Thus our system needs to know what data from Google Analytics can and should be used as revenue metric in SPHERE.

Please provide this information by setting up the Adtriba Sphere Revenue Metric in Funnel. Good to know you can even set a custom dimension/ metric as revenue in this metric, but please make sure, you activated the right metric beforehand in your Google Analytics Datasource (2nd screenshot).