Column | Schema | Example |
brand | string | MyBrand |
country | string | DE |
conversion_event | string | transaction |
device_type | string | web |
date | date | 2019-12-04 |
sphere_source | string | adwords-activation |
attributed_conversions | double | 259.137954 |
attributed_revenue | double | 250.435323 |
type | string | incrementality/baseline |
spend | double | 13510.428903 |
roas | double | 12.345315 |
cpa | double | 79.653477 |
optimization_target | string | roas/cpa |