Tools & Features
Automated Spend Mapping
Split reports by new and returning customer types
True Consent Mode
Adtriba's TV Tracking Feature
Adtriba's Multi-Touch Attribution (EN)
Channel vs. Spend Mapping
Cross Device Tracking
Mobile App Attribution - ENG
Unified Marketing Measurement (UMM)
How to use UMM to measure social / display views
Adtriba's CLV Attribution
Spend Mapper - Increase of Funnel-campaign granularity
Spend Mapper v3