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Basic Tracking Setup / Pixel Integration
Basic Tracking Setup / Pixel Integration
János Moldvay avatar
Written by János Moldvay
Updated over a week ago

Step 1 - Integrate Tracking Snippet

If you deal with single-page applications (SPAs), please carefully read this article first.

Adding the JavaScript snippet to your web pages is the quickest way to start passing data to Adtriba.

Replace YOUR_PROJECT_TRACKER_ID with the Tracker IDs provided by Adtriba.

Integrate this snippet into all Websites and all Webview App Pages.

Copy and paste this snippet just right before the </head> HTML-tag.

Cross-Domains: If the shop flow on your website entails domain switches please use our cross-domain basic snippet.

If you are using a TCF v2.0 standardized CMP please use the snippet from this article instead.

<script type="text/javascript">
    var id = "adtriba-js";
    var init = document.getElementById(id);
    if (!init) {
        var a = document.createElement("script");
        var s = document.getElementsByTagName("script")[0];
        a.setAttribute("data-project-tracker-id", "YOUR_PROJECT_TRACKER_ID");
        a.type = "text/javascript";
        a.async = true; = id;
        a.src = "";
        s.parentNode.insertBefore(a, s);
    window.adtriba = window.adtriba || [];

Step 2 - Track Conversions

For the marketing performance report, it is necessary to track conversions. Place this JavaScript snippet on the "Order Confirmation" or "Thank You" pages, on all websites + app webview.

The basic tracking snippet (Step 1) needs to be executed alongside.

id: Is mandatory and the conversion ID

revenue: Is optional but recommended

currency: optional but recommended

You can choose the conversion name by changing the field ‘order’ to any other name (like transaction).

<script type="text/javascript">
    window.adtriba = window.adtriba || [];
    window.adtriba.push(["conversion", "Transaction", {
        id: "ABCDE123456",
        revenue: "49.99",
        currency: "EUR"

Step 3 - Identify Users

Use this snippet to identify the user by its unique ID (e.g. database ID or email). We’d recommend implementing the ID which is used internally and across platforms (web + app). Trigger this snippet after the user signed up or logged in, or on all pages with potential User ID availability (Website + App Webview).

<script type="text/javascript">
    window.adtriba = window.adtriba || [];
    window.adtriba.push(["identity", ""]);

You can also provide an encoded ID. In this example, we encoded with the SHA-256 hash function (We’d recommend a SHA-256 hashing algorithm + Salt).

<script type="text/javascript">
    window.adtriba = window.adtriba || [];
    window.adtriba.push(["identity", "836f82db99121b3481011f16b49dfa5fbc714a0d1b1b9f784a1ebbbf5b39577f"]);

Step 4 - Enhanced Ecommerce Events

The micro events do help the attribution algorithm to understand which touchpoints increased the conversion probability the most in a customer journey. It often happens that not the one who came last or first was the one with the most impact, but the one which drove the user into the highest product engagement.

Please note: the event names should not be changed as we can only process them only with the exact same naming stated below.

Products Searched

To be integrated on a product searched event

<script type="text/javascript">
window.adtriba = window.adtriba || [];
window.adtriba.push(["track", "ProductsSearched"]);

Product Viewed

To be integrated on a product detail view

<script type="text/javascript">
window.adtriba = window.adtriba || [];
window.adtriba.push(["track", "ProductViewed"]);

Product Added

To be integrated on a 'add to card' event

<script type="text/javascript">
window.adtriba = window.adtriba || [];
window.adtriba.push(["track", "ProductAdded"]);
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