What is the Channel Mapping for?
We want you to have the possibility to work with your usual channel grouping, even if you are not in your common web analytics tool.
Hence we created the Adtriba Channel Mapper which will give you the opportunity to map all your incoming traffic.
How does the Channel Mapper work?
The cannel mapper is fully rule based. You can create mapping rules based on the input factors: Channel, Medium, Source, Campaign
Within one rule all conditions are connected with an 'and relationship'. The rules among themselves are connected with an 'or relationship'.
The mapping will effect the way and the hierarchy of the channels, sources and campaigns in your Adtriba reports.
You can map your different sources mediums or campaigns into different channels or mediums - whatever structure is needed, feel free to adapt.
Where can I find the Channel Mapper?
You can find the channel mapper via 'Tools' in the main menu on the lefthand side.
The Channel Mapper itself is easy to set up.
You can start by either creating a completely new channelmapping or by copying a channelmapping which is saved and running in one of your other projects.
If you decide to go for a completely new channel mapping you can easily start by 'Create new mapping'.
You can add several conditions to one rule by using the + / - within the rule.
The conditions within one rule are connected with an AND relationship
It's not possible to add several values within one field or one rule
If you want to map criteo and awin impressions into the channel 'Affiliate' you would need two separate rules where:
1) source= criteo AND channel= display views go into channel=Affiliate
you can then copy this rule and exchange criteo with awin
2) source= awin AND channel= display views go into channel=Affiliate
To add a new rule you can either copy an already existant rule or click the + next to a saved rule. To delete a rule click on the - next to the rule.
CHANNEL MAPPER FAQ
When can I see the changes I made in my channel mapping in my reporting?
It can take up to 24 hours until your changes are shown in the reports.
Do changes apply on historic data as well?
Yes, the channel mapping will be automatically apply to all historical and new traffic data in your reports.
Are there any limitations I need to consider?
There must be a value entered for a field, do not leave field blank
The channel mapper does not work with regex
Do I need to be case sensitive when defining new rules?
No, we normalize the entered values on our side (this does not apply to spaces added by mistake).
How's my traffic clustered if I am not using the channel mapper?
In that case we'll create a default channel grouping following the definitions below: