What is the Channel Mapping for? 

We want you to have the possibility to work with your usual channel grouping, even if you are not in your common web analytics tool. 

Hence we created the Adtriba Channel Mapper which will give you the opportunity to map all your incoming traffic. 

How does the Channel Mapper work? 

The cannel mapper is fully rule based. You can create mapping rules based on the input factors: Channel, Medium, Source, Campaign

Within one rule all conditions are connected with an 'and relationship'. The rules among themselves are connected with an 'or relationship'.

The mapping will effect the way and the hierarchy of the channels, sources and campaigns in your Adtriba reports. 

You can map your different sources mediums or campaigns into different channels or mediums - whatever structure is needed, feel free to adapt.

Where can I find the Channel Mapper? 

You can find the channel mapper via 'Tools' > 'Channel Mapper'

The Channel Mapper itself is easy to set up.

You can start by adding completely new rules by clicking on the bold + and - buttons on the right hand side.

Or you can add conditions to an existing rule by clicking on the + and - signs inside the rule itself. 

Again: Within one rule all conditions are connected with an 'and relationship'. The rules among themselves are connected with an 'or relationship'.

The order of the rules effects the mapping as well. The first rule in the mapper will be the first one which gets applied to the mapping.

When can I see the changes I made in my channel mapping in my reporting? 

It can take up to 24 hours until your changes are shown in the reports.

Do changes apply on historic data as well? 

Yes, the channel mapping will be automatically apply to all historical and new traffic data in your reports.

Are there any limitations I need to consider? 

  • There must be a value entered for a field, do not leave field blank
  • The channel mapper does not work with regex 

How's my traffic clustered if I am not using the channel mapper? 

In that case we'll create a default channel grouping following the definitions below:

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