What can I use the Adtriba Tracking Report for?
The tracking Report in Adtriba can be used to monitor your incoming traffic. We recommend to have a close eye on all the shown metrics. Especially uncommon spikes in conversions, impressions and pageviews indicate issues in your tracking.
In advance we'd recommend to check your direct traffic very closely.
Where to find the Report?
The report is accessible via the main menu on top via 'Tracking'.
What does the report show?
The report basically shows 3 main metrics:
The pageviews are counted via our basic Adtriba Integration Snippet which should be implemented on every page of your website. You can benchmark the pageviews with your webanalytics-tool to be sure that the numbers add up and there is no part of your website is left out of the Adtriba tracking.
The Conversions are tracked via the Adtriba Conversion Snippet which should be implemented on the order confirmation page for every order. Again this number should be benchmarked with your webanalytics-tool. The numbers shouldn't apart from each other more than 5%. If the deviation is >5% please contact firstname.lastname@example.org and we'll help you with the investigation of the deviation.
The Display Impressions are tracked by your display impression snippets you integrated on your publisher ads or in your emails to track the email openings.
Please compare the numbers from time to time with your Publisher-tools to make sure everything is tagged and tracked properly.
Please note that for Google GDN - there is a slightly different process to track the impressions.