Why would I exclude IPs from the tracking? 

Some organisations do need to run a lot of test-orders for testing purposes. If this happens on a large scale you might want to exclude the IPs from the users who are going to place the test orders to not mess up the attribution.

How to exclude the IPs?

Go to Project Settings > General
and insert your IP addresses, one IP address per line
It doesn't need to be the full IP address in order to work. If you only provide the first 6 numbers of an IP address it's mist likely that all IP addresses starting with this numbers will be ignored. Ideally you insert the exact IP address you want to exclude.

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