Adtribas Recommendation Report will show you rulebased recommendations based on our multi-touch algorithm.

We'll show you recommendations clustered in 3 different recommendation types: 


Waste
Savings
Growth 


What logic do you use for the recommendations? 

The logic is different for each recommendation type.

Waste 

The waste recommendations are based on the logic: 

'Show the campaigns with the least contacts and impact in successful customer journeys'

Savings

The savings recommendations are based on the logic: 

'Show the campaigns with a low impact in successful customer journeys regardless how often they have been part of' 

Growth

The growth recommendations are based on the logic: 

 'Show the campaigns which have been in many successful customer journeys and earned a high credit of the conversionvalue'


What happens by clicking on the icons? 

By clicking on the x you will dismiss the recommendation and it goes to an archive. 

By clicking on the check the recommendation is dismissed for now but will be shown again in 30 days. 


Can I adapt the report? 

The only thing you can change in this report is the report type on top. Hence you can change base of the recommendations.

The report type is either default which is the multi-touch attribution or the CLV attribution.

Did this answer your question?