If you want to make your unified marketing modeling work, we need data from you.
But what kind of data?
1) A 2-year history of organic traffic by day and channel (direct, SEO, Paid Search Brand)
2) Channel specific data
Historic Traffic data
The historic traffic data is needed to feed the model and the calculation of a baseline which is a crucial part when it comes to the calculation of uplifts.
The data needs to be delivered only once.
channel (direct, seo, paid search brand)
Channel specific data
For the calculation of the performance impact of a marketing action (radio, TV, vouchers aso.) we need data for all actions you want to integrate in your UMM.
The data should be delivered regularly on a S3 bucket provided by Adtriba.
We only accept data which is delivered in the following format and exact column names.
Please provide 1 file per marketing channel using the following columns (depends on the marketing channel) :
Please only include one of the metrics above depending on the channel.
In advance to the data above we need click data per day and channel:
Again please provide 1 file per channel only, using the following header: