Since the 18th of June 2020 our new reporting platform is in open beta and accessible for all of our clients. With this new platform we are offering new useful reports and features. In this article we'll focus on the customer journey report and its functionalities.
Columns and Customer Journeys
Each column in the report window determines a unique successful customer journey.
The performance of each customer journey is shown in the KPI chart above.
Conversions: Amount of conversions generated by this particular customer journey
Journey Length: Amount of touchpoints in this customer journey
Revenue: Total of revenue generated by this customer journey
UMM Attribution %: Avg. Attribution Credit weights for UMM touchpoint in this particular CJ
As you can have more than one type of UMM touchpoints you can distinguish the different weightings for each type by hovering over the information icon next to the 'UMM Attribution %' title.
Touchpoints and Cards
Each touchpoint is visualized as a card.
Each card carries different information about the touchpoint and its performance in the particular customer journey.
The % - value on the card tells you the amount of attributed credits which were attributed to this touchpoint in this particular unique journey.
The dot next to the touchpoints name tells you the position of the touchpoint:
blue = Introducer
yellow = Influencer
red = Closer
Per Default we'll always show 10 unique customer journeys in the reporting window
The journeys are sorted after the amount of conversions - descending
Not all of the 10 CJ are displayed, but you can always use the slidebar/arrows on the right or left side of the report window to slide through all 10 customer journeys
Once you want to explore the next 10 customer journeys you can use the pagination in the top right corner of the report window
Influencer touchpoints with the same naming (display for example) are aggregated and shown as one card including the count of the aggregated touchpoints
Starting from 2 non-similar Influencer touchpoints we are stacking the influencer cards behind each other and give you the chance to expand them on demand.