• project_id
  • project_name
  • report_id
  • report_name
  • date
  • channel
  • source
  • campaign
  • conversion_datadriven_regular
  • conversion_firstcontact_regular
  • conversion_lastcontact_regular
  • conversion_ushaped_regular
  • conversion_linear_regular
  • conversion_timedecay_regular
  • revenue_datadriven_regular
  • revenue_firstcontact_regular
  • revenue_lastcontact_regular
  • revenue_ushaped_regular
  • revenue_linear_regular
  • revenue_timedecay_regular
  • conversion_datadriven_clv
  • revenue_datadriven_clv
  • spend
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