KPI widgets

  • How's my ROAS / CPA by channel / source / campaign or over all
  • What is the change from this period to last period?
  • How did my summer2019 campaign perform across all measures in all channels?

Performance Table

  • How does my channels and campaigns perform using a datadriven attribution
  • How's my ROAS / CPA by channel / source / campaign or over all
  • What's the difference between the datadriven attribution results and last click results per channel / source / campaign
  • Which channel / source / campaign was most effective in my cross-channel campaign (e.g. summer2019)
  • Which action is not profitable?
  • Where should I shift my budget?

ROAS vs. SPEND

  • Is a certain activity or channel maxed out / completely saturated?
  • How's my ROAS reacting for a specific campaign when the spend is increased?
  • How does my ROAS change overtime
  • Hows the ratio changing between ROAS and spend once budget shifts are applied or any changes were made.

CLV vs. MTA

  • Which channel / source/ campaign profits the most from a CLV point of view?

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