The dimensions we are going to create in the funnel interface are needed if:

1) Your organization has several brands

2) Your brands are operating in several countries

These information are crucial for the modeling, especially for calculating the effects for your different brands and countries.

Please follow the next steps to set up the needed dimensions:

  • Adtriba UMM Country

  • Adtriba UMM Brand

1) Adtriba UMM Country

We need to know in which country the advertising was shown and conversions got generated. This rule depends on where the client specifies their country information - some do it in the connection_name, others in the campaign string. Others again, might just have one country - these can just specify a general rule that applies to everything. The output value needs to be a 2 - character ISO country code in the English naming convention (example: DE, UK, IT). First example shows an overall value for everything (DE in this case).

  • Log into your Funnel account

  • Go to the left hand side navigation and click on “Dimensions”

  • Add the following custom dimensions if not already present:
    Adtriba UMM Country

  • Click on the button below the rules window called '+New rule' with this button we create a rule which applies for all connections and not only for specific platforms

  • Select 'set the value of Adtriba UMM Country to...'

The input variable (currently Data Source) depends now on the variable where your country information is available for your different platforms. For this case your datasource name should carry the country information like: Adwords DE or Facebook Austria

The rule should basically group all datasources (and their campaigns) by country eventhough different namings are used for the same country.

The output value (grouping value) needs to be a 2 - character ISO country code in the English naming convention (example: DE, UK, IT).

For all other data please choose the first option:

'Adtriba UMM country will be set to (no value)'



If there is no general input variable you can use for the grouping (general input variable = applies for all data sources) because the country information is not always in the datasource name for all platforms, you should apply the rules for each datasource / platform individually. Using the yellow framed buttons instead of the 'New rule' button below.

EXAMPLE - Country Grouping for Adwords

2) Adtriba UMM Brand

to create the custom dimension of Adtriba UMM Brand you can follow the exact same steps stated above for the country Dimension. The rule should look (for the general option) like this in the end:

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