How to spend my budget on my sources during seasonalities?
What source does have the most effect on my conversions?
Where should I shift my budget from → to?
Where makes it most sense to increase the budget?
Which source is mostly saturated?
Did I spend my money most efficiently in the past?
Where should I have spent more / less money in the past?
How should I spend my money best for the next week / month?
On what day should I spend more / less per source?
What is the expected outcome of my planned budget?