Column

Schema

Example

brand

string

MyBrand

country

string

DE

conversion_event

string

transaction

device_type

string

web

date

date

2019-12-04

sphere_source

string

adwords-activation

attributed_conversions

double

259.137954

attributed_revenue

double

250.435323

type

string

incrementality/baseline

spend

double

13510.428903

roas

double

12.345315

cpa

double

79.653477

optimization_target

string

roas/cpa

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