For us it's important to give our customers the best insights about we are handling the current dataprivacy regulations in Germany. The whole topic is of uttermost importance for us.
Feel free to visit privacy.adtriba.com to learn about the
The use of the Internet pages of Adtriba is possible without any indication of personal data; however, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.
The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to Adtriba. By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled.
Is Adtriba a Datacontroller or Processor?
As the controller, Adtriba has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g. by telephone.
The data protection declaration of Adtriba is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public, as well as our customers and business partners.
Name and Address of the Controller
Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:
Name and Address of the Data Protection Officer
Any data subject may, at any time, contact our Data Protection Officer directly with all questions and suggestions concerning data protection.
How does Adtriba handle Client User Data?
Adtriba's customers ("Clients") use our service to collect information from their users and about their use of the Client's website, application or service ("Client User Data"). Clients use Adtriba's service to track the marketing touchpoints a user had with Client's digital marketing campaigns. These include views or clicks of display banner ads and clicks on other digital marketing campaigns, such as Paid Search Ads. Client User Data may include personal data about the Client users, as well as information about the pages that users visit and the actions that they take while using the Client’s website, service or application. This Client User Data includes the following:
IP-Address (pseudonymized, without last octet)
User Agent Data (Browser, Operating System, Device Data)
Marketing Touchpoint (Channel, Source, Campaign, Timestamp)
Onsite Touchpoint (Location URL, Referrer URL, Action, Timestamp)
We kindly asked all clients to pseudonymize all user data transmitted to us - such as emailadresses.
How does Adtriba process data?
Adtriba processes the data of Client's users in a proper manner and undertakes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the data. For the collection of data for our clients, the "Secure Socket Layer" (SSL) transmission is used at all times, which means that all information transmitted is encrypted before it is sent.
The data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the data controller, in some cases, the data may be accessible to certain types of persons in charge, involved with the operation of the site (administration, sales, marketing, legal, system administration) or external parties (such as third party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as data processors by the owner. The updated list of these parties may be requested from Adtriba at any time.
Where does Adtriba processes its data?
The data is processed within the data controller's IT-infrastructure in Germany and in any other places where the parties involved with the processing are located. For further information, please contact Adtriba's data protection officer (see above).
What Cookies does Adtriba use for its tracking?
Adtriba uses basically two cookies to maintain the tracking.
Opt Out the Adtriba tracking?
Some of Adtriba's clients use Adtriba's third party tracking, for example to track display banner views or to track users across different domains of client. It is at all times possible to object to the data collection through this third party tracking and storage with effect for the future (Opt-Out). On privacy.adtroba.com you can find the function which will set a cookie with the name "atboptout" from the domain "adtriba.com", the opt-out is valid as long as this cookie is not deleted.
All employees of Adtriba are obliged to maintain absolute confidentiality. They are instructed about the handling of personal data and are obliged to maintain data confidentiality.
Is Adtriba having a solution if we can't track display views anymore given ePrivacy regulations?
We monitor the discussions around ePrivacy very closely. At this point nobody can really tell what kind of regulations will be carried out id ePrivacy comes.
But we do prepare in case that third party measurement as Display views can't be tracked anymore. In this case we'll only have aggregated data we would need to model into the attribution.
As we do have a feature in place which is doing exactly the same already (social view modelling) we are not worried, that even by not tracking display views will create a blind spot in the attribution.