Adtriba

1. Use the Adtriba tracking report to benchmark Conversions, <a href="https://help.adtriba.com/en/articles/3738156-create-your-display-impression-snippet" rel="nofollow noopener noreferrer" target="_blank">Display Impressions</a>  and Pageviews against your Web Analytics and Media-tools.

2. Always keep an eye on your direct traffic. As soon as you see any noticeable spikes there is a high probability that something goes wrong such as:&nbsp;

One of your <a href="https://help.adtriba.com/en/articles/3733235-how-to-get-adtriba-up-and-running" rel="nofollow noopener noreferrer" target="_blank">Google Ads account</a> is not connected to Adtriba? 

There is a <a href="https://help.adtriba.com/en/articles/2307721-cross-domain-support" rel="nofollow noopener noreferrer" target="_blank">Cross Domain </a>Problem on your page? 

Do you use a <a href="https://help.adtriba.com/en/articles/3733261-how-to-deal-with-single-page-applications" rel="nofollow noopener noreferrer" target="_blank">single page application</a>? 

Have you recently released a <a href="https://help.adtriba.com/en/articles/3733338-how-to-deal-with-consent-management-tools" rel="nofollow noopener noreferrer" target="_blank">consent management tool</a>?

- One of your <a href="https://help.adtriba.com/en/articles/3733235-how-to-get-adtriba-up-and-running" rel="nofollow noopener noreferrer" target="_blank">Google Ads account</a> is not connected to Adtriba? 
- There is a <a href="https://help.adtriba.com/en/articles/2307721-cross-domain-support" rel="nofollow noopener noreferrer" target="_blank">Cross Domain </a>Problem on your page? 
- Do you use a <a href="https://help.adtriba.com/en/articles/3733261-how-to-deal-with-single-page-applications" rel="nofollow noopener noreferrer" target="_blank">single page application</a>? 
- Have you recently released a <a href="https://help.adtriba.com/en/articles/3733338-how-to-deal-with-consent-management-tools" rel="nofollow noopener noreferrer" target="_blank">consent management tool</a>?

3. Watch out for any changes on your website, whenever you have the feeling, that your web analytics tracking could be impacted by a change of your website, please check the Adtriba tracking as well and make sure we are not impacted.

4. Check your <a href="https://help.adtriba.com/en/articles/3741243-referrer-exclusion" rel="nofollow noopener noreferrer" target="_blank">referral blacklist</a> on a regular frequency to check if everything is up to date

5. Check on a regular frequency that all of your <a href="https://help.adtriba.com/en/articles/3733235-how-to-get-adtriba-up-and-running" rel="nofollow noopener noreferrer" target="_blank">Google Ads accounts</a> are connected to Adtriba. 