1. Use the Adtriba tracking report to benchmark Conversions, Display Impressions  and Pageviews against your Web Analytics and Media-tools.

2. Always keep an eye on your direct traffic. As soon as you see any noticeable spikes there is a high probability that something goes wrong such as: 

3. Watch out for any changes on your website, whenever you have the feeling, that your web analytics tracking could be impacted by a change of your website, please check the Adtriba tracking as well and make sure we are not impacted.

4. Check your referral blacklist on a regular frequency to check if everything is up to date

5. Check on a regular frequency that all of your Google Ads accounts are connected to Adtriba. 

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