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ADTRIBA SPHERE
ADTRIBA SPHERE
A
35 articles in this collection
Written by
János Moldvay
and
Antonio Ferreras
User Roles
Written by
János Moldvay
Updated over a week ago
What requirements should I meet to use SPHERE?
Written by
János Moldvay
Updated over a week ago
METHODOLOGY
Methodology - Baseline calculation
How SPHERE's calculating your baseline
Written by
János Moldvay
Updated over a week ago
Methodology - Marginal CPA calculation / Saturation curves
Written by
János Moldvay
Updated over a week ago
Methodology - Recommended scenario vs. historic
Written by
János Moldvay
Updated over a week ago
Methodology - Recommended scenario building based on a custom media plan
Written by
János Moldvay
Updated over a week ago
SET UP ADTRIBA SPHERE
Get access to Funnel.io
How do you get a Funnel.io account to use with Adtriba
A
Written by
Antonio Ferreras
Updated over a week ago
Connect your Google Analytics account in Funnel
Written by
János Moldvay
Updated over a week ago
Connect your Ad Platforms in Funnel
Written by
János Moldvay
Updated over a week ago
How to provide your historic TV data in Funnel
Written by
János Moldvay
Updated over a week ago
Set up Adtriba Sphere Source Dimension
Written by
János Moldvay
Updated over a week ago
Set up Adtriba Sphere Country Dimension
Written by
János Moldvay
Updated over a week ago
Set up Adtriba Sphere Brand Dimension
Written by
János Moldvay
Updated over a week ago
Set up Adtriba Sphere Revenue (Metric)
Written by
János Moldvay
Updated over a week ago
Set up Adtriba Sphere Conversions (Metric)
Written by
János Moldvay
Updated over a week ago
Final data-health-check
A
Written by
Antonio Ferreras
Updated over a week ago
REPORTING & USAGE
Schema - Sphere performance Report
A
Written by
Antonio Ferreras
Updated over a week ago
Performance Report & Diagrams
Written by
János Moldvay
Updated over a week ago
How to keep Sphere reliable
Get to know on how to ensure a high data quality in your Sphere reports
Written by
János Moldvay
Updated over a week ago
Optimized Scenario & Historic comparison
Written by
János Moldvay
Updated over a week ago
Media Planner set up
Written by
János Moldvay
Updated over a week ago
Top 10 - SPHERE Use-Cases
Written by
János Moldvay
Updated over a week ago
FAQs
What is the baseline?
Written by
János Moldvay
Updated over a week ago
When does it make sense to exclude a source from media planning?
Written by
János Moldvay
Updated over a week ago
Can I compare a media plan which is looking into the future with a historic scenario?
Written by
János Moldvay
Updated over a week ago
What is CPA? Why is the marginal CPA always higher than the CPA of a source?
A
Written by
Antonio Ferreras
Updated over a week ago
How does your product contribute to my marketing performance?
Written by
János Moldvay
Updated over a week ago
Where do you get the spend data from?
Written by
János Moldvay
Updated over a week ago
Can we include offline channels such as TV in SPHERE?
Written by
János Moldvay
Updated over a week ago
If the baseline is adwords brand, organic search, and direct, why do we still have those sources separately in the reporting?
Written by
János Moldvay
Updated over a week ago
Is it possible to create a custom channel mapping in SPHERE?
Written by
János Moldvay
Updated over a week ago
Even though a source has the highest CPA - why is it not recommended to decrease the spend on this source?
Written by
János Moldvay
Updated over a week ago
Why do conversions rise even though spend is lowered on a certain source?
Written by
János Moldvay
Updated over a week ago
Why do we expect conversions to go up for a specific source even though the budget remains the same?
Written by
János Moldvay
Updated over a week ago
GLOSSARY
Adtriba SPHERE Glossary
Written by
János Moldvay
Updated over a week ago