ADTRIBA SPHERE

29 articles in this collection
Written by Sarah Richter

User Roles

Written by Sarah Richter
Updated over a week ago

What requirements should I meet to use SPHERE?

Written by Sarah Richter
Updated over a week ago

METHODOLOGY

Methodology - Baseline calculation

How SPHERE's calculating your baseline

Written by Sarah Richter
Updated over a week ago

Methodology - Marginal CPA calculation / Saturation curves

Written by Sarah Richter
Updated over a week ago

Methodology - Recommended scenario vs. historic

Written by Sarah Richter
Updated over a week ago

Methodology - Recommended scenario building based on a custom media plan

Written by Sarah Richter
Updated over a week ago

SET UP ADTRIBA SPHERE

Connect your Google Analytics account in Funnel

Written by Sarah Richter
Updated over a week ago

Connect your Ad platforms in funnel

Written by Sarah Richter
Updated over a week ago

Set up Adtriba Macro Brand

Written by Sarah Richter
Updated over a week ago

Set up Adtriba Macro country

Written by Sarah Richter
Updated over a week ago

Set up Adtriba Macro Source

Written by Sarah Richter
Updated over a week ago

How to provide your historic TV data in funnel.io

Written by Sarah Richter
Updated over a week ago

REPORTING & USAGE

Performance Report & Diagrams

Written by Sarah Richter
Updated over a week ago

Optimized Scenario & Historic comparison

Written by Sarah Richter
Updated over a week ago

Media Planner set up

Written by Sarah Richter
Updated over a week ago

Top 10 - SPHERE Usecases

Written by Sarah Richter
Updated over a week ago

FAQs

What is the baseline?

Written by Sarah Richter
Updated over a week ago

When does it make sense to exclude a source from media planning?

Written by Sarah Richter
Updated over a week ago

Can I compare a media plan which is looking into the future with a historic scenario

Written by Sarah Richter
Updated over a week ago

Why’s the marginal CPA always higher than the CPA of a source?

Written by Sarah Richter
Updated over a week ago

How does your product contribute to my marketing performance?

Written by Sarah Richter
Updated over a week ago

Where do you get the spend data from?

Written by Sarah Richter
Updated over a week ago

Can we include offline channels such as TV in SPHERE?

Written by Sarah Richter
Updated over a week ago

If the baseline is adwords brand, organic search and direct, why do we still have those sources separately in the reporting?

Written by Sarah Richter
Updated over a week ago

Is it possible to create a custom channel mapping in SPHERE?

Written by Sarah Richter
Updated over a week ago

Even though a source has the highest CPA - why is it not recommended to decrease the spend on this source?

Written by Sarah Richter
Updated over a week ago

Why do conversions rise even though spend is lowered on a certain source?

Written by Sarah Richter
Updated over a week ago

Why do we expect conversions to go up for a specific source even though the budget remains the same?

Written by Sarah Richter
Updated over a week ago

GLOSSARY

GLOSSARY - ADTRIBA SPHERE

Written by Sarah Richter
Updated over a week ago