Adtriba

User Roles

What requirements should I meet to use SPHERE?

János Moldvay

Antonio Ferreras

ADTRIBA SPHERE

Methodology - Baseline calculation

Methodology - Marginal CPA calculation / Saturation curves

Methodology - Recommended scenario vs. historic

Methodology - Recommended scenario building based on a custom media plan

METHODOLOGY

How do you get a Funnel.io account to use with Adtriba

Get access to Funnel.io

Connect your Google Analytics account in Funnel

Connect your Ad Platforms in Funnel

How to provide your historic TV data in Funnel

Set up Adtriba Sphere Source Dimension

Set up Adtriba Sphere Country Dimension

Set up Adtriba Sphere Brand Dimension

Set up Adtriba Sphere Revenue (Metric)

Set up Adtriba Sphere Conversions (Metric)

Final data-health-check

SET UP ADTRIBA SPHERE

Schema - Sphere performance Report

Performance Report & Diagrams

Get to know on how to ensure a high data quality in your Sphere reports

How to keep Sphere reliable

Optimized Scenario & Historic comparison

Media Planner set up

Top 10 - SPHERE Use-Cases

REPORTING & USAGE

What is the baseline?

When does it make sense to exclude a source from media planning?

Can I compare a media plan which is looking into the future with a historic scenario?

What is CPA? Why is the marginal CPA always higher than the CPA of a source?

How does your product contribute to my marketing performance?

Where do you get the spend data from?

Can we include offline channels such as TV in SPHERE?

If the baseline is adwords brand, organic search, and direct, why do we still have those sources separately in the reporting?

Is it possible to create a custom channel mapping in SPHERE?

Even though a source has the highest CPA - why is it not recommended to decrease the spend on this source?

Why do conversions rise even though spend is lowered on a certain source?

Why do we expect conversions to go up for a specific source even though the budget remains the same?

ADTRIBA SPHERE

User Roles

What requirements should I meet to use SPHERE?

METHODOLOGY

SET UP ADTRIBA SPHERE

REPORTING & USAGE

FAQs

GLOSSARY